Marvel Interactive and Mediaflex Launch Online Print Shop; Exclusive Limited Edition prints offered for the first time at www.marvel.com/printshop.

SARATOGA, Calif.--(BUSINESS WIRE)--April 28, 1998--Mediaflex, Inc., www.mediaflex.com, and Marvel Interactive, a division of Marvel Entertainment Group, Inc, www.marvel.com, formally announced today the first Online Print Shop on the Internet containing fifty limited edition (only 500 of each print available), high-quality art prints of Marvel super heroes including Spider-Man, The Incredible Hulk, the X-Men and many more of Marvel's world-renowned characters.

Bill Rollinson, President and CEO of Mediaflex, commented, "We are very excited to join forces with a company that is the leader in comic art and images. This partnership gives us an excellent opportunity to showcase our unique on-demand printing and transaction technology while serving Marvel customers with instant access to the prints they want, when they want them."

"This may be the single best collection with the widest variety of Marvel images ever offered," Rollinson continued. "Some of the greatest talent in the comic industry - the Romitas, Alex Ross and more - have depicted just about every major Marvel character. Fans will find plenty to their liking here."

Traditionally, individuals interested in purchasing this type of print have done so either through the limited offerings of retail outlets or through mail order. Marvel and Mediaflex, through the latter's MGallery, will now provide a broader selection, online convenience and affordable prices without compromising quality. Mediaflex brings a combination of capabilities that make this venture possible, including on-demand printing using Hewlett-Packard Large Format Printers and electronic commerce know-how and technologies.

Marvel, Entertainment Group, Inc. (NYSE:MRV) is a leader in the entertainment and communications industries with businesses spanning a wide array of media including comic books, television, film, theme parks, restaurants, and Marvel Interactive, software publishers and creators of online entertainment. Marvel is available on America Online at Keyword: Marvel and can be accessed on the Internet at www.marvel.com.

Mediaflex, Inc. is an interactive publisher providing "one at a time" on-demand printing services to online retailers, specialty web sites and businesses. The Company is a privately held California Corporation founded in 1997 by the company's CEO, Bill Rollinson, previously the co-founder of the Internet Shopping Network. Additional information can be found at the company's web site: www.mediaflex.com.

CONTACT: Mediaflex, Inc.

Bill Rollinson, 408/867-9971

bill@mgallery.com

or

Marvel Interactive

John Cerilli, 212/576-8587

cerilli@aol.com